What is Design Registration? What are the Advantages of Design Registration?

Design registration is a formal application and registration process to protect the appearance, shape, colors or patterns of a product. This process ensures the uniqueness of a design and the protection of that uniqueness for a certain period of time. Design registration usually includes industrial designs, packaging, logos and other aesthetic elements.

The Following Elements are Evaluated in Design Registration:

  • Originality: The applied design must have a new and previously unknown feature. In other words, the design must be unique and unknown in the industry in general.
  • Industrial Applicability: The design for which a design registration application is made must be applicable in the industry. That is, the design must shape the appearance or aesthetics of a physical product or packaging.

The application for design registration includes official documents including a detailed drawing or photographs of the design, as well as its description. When the application is filed, Turkish Patent and Trademark Office experts examine the application and assess its suitability. Once the application is registered, the design owner is authorized to use the rights to the design for 5 years.

Advantages of Design Registration:

  • Legal Protection: Design registration provides legal protection against unauthorized use of the design.
  • Competitive Advantage: A registered design provides a competitive advantage over its competitors.
  • Increasing Market Value: A registered design increases the market value of a product or packaging.
  • Attracting Investment: Design registration has the potential to attract investors and can increase the commercial value of the design.